Cystic Fibrosis Trust
Reg Charity number 1079049
‘Cystic Fibrosis (CF) is the UK’s most common life-threatening inherited disease’
Okay, How come I’ve not heard of it before? and What does it do?
‘Cystic Fibrosis causes the body to produce thick secretions that particularly affect the lungs and digestive tract…..Symptoms of CF can include troublesome cough, repeated chest infections, prolonged diarrhoea and poor weigh gain’
There is currently no cure for Cystic Fibrosis.
This donation bag asks for clean clothing, household textiles, soft toys and shoes. It also states that over £70,000 has been raised so far! The bag is due for collection on Tuesday and will be collected by a commercial partner ‘Who is sharing a portion of the prceeds’. Personally I’m not a fan of when other companies dip into charity donations and I hope that it is just to cover costs rather than to turn a profit.
Unfortunately I am unable to gather enough together to fill a bag for collection. But I decided to look online at alternative ways to donate and I was surprised at the variety of options available.
How to Donate
There are four options for straight forward donations :
Justgiving.com is a popular site, lots of people use it to raise money and raise awareness for a specific cause. It has the option to write a summary and target amount.
2. You can set up a direct debit.
A good way to show continuing support by picking a specific amount each month to donate. After a while you may not even notice the money leaving your account.
3. You can call our donation hotline direct on 0300 373 1040.
4. You can send your donation in the post to Cystic Fibrosis Trust, 11 London Road, Bromley, BR1 1BY. Please make your cheque payable to Cystic Fibrosis Trust.
These two methods will tend to be preferred by the older generation. Those who have become more accustomed to what is now deemed as old fashioned methods of payment considering the popularity of online banking.
The fifth option provided is the one most often heard about through word of mouth
5. You can get involved in fundraising!
This option is more popular as it can create a sense of social bonding by organising an event or a conversation starter when asking for a donation.
There are National Campaigns such as Great Strides which are held during the summer months to early autumn. The first date is 3rd July in liverpool and the last date is 11th september which is held in Northern Ireland. Maybe you are like me and would prefer an event for the kid at heart it might be better to join in the Big Bounce which takes place in October. It’s all about the bounce whether you are bouncing on a space hopper, trampoline, pogo stick or you could even transfer the bounce to a bouncy ball. The website for Cystic Fibrosis has lots of ideas on events including treks and climbs which have a minimum sponsorship amount.
To put it simply, I took the time to research more about the charity and Cystic Fibrosis itself when i saw the donation bag come through the door. Although many will have just thrown the bag away without a second thought or moment of reflection upon what it even said. Just another piece of junk for the bin.
Yet this is a charity like many others that are spending money in the hope that they will get more donations by contacting people directly. A small business may also use this mail shot approach. Not for donations but for attracting new customers by location. Although as far as I am aware very few solid connections are made using this blanket technique. There is no emotional connection to the company when you are one in thousands that have received this item. It may seem like an easy way to get in the door, but is it any different to the salesman that knocks? at least you don’t throw them in the bin as soon as you see them.
This approach maybe very successful, although I’ve not heard of many successful businesses that have solely been made via this method.
That’s All For Now