Tourism is a great way for most towns to increase revenue. It helps local businesses thrive and helps encourage the residents to take pride in their home town.
But marketing a town or city is a lot more complex than launching a new product. The location has to have an identity that will attract others to the area but also fit in with how the residents view the area. If you are dealing with a very modern area proud of it’s solar panels and technological advances, it would be ill advised to focus on the historical elements of the area.
If you town seems to be quite ordinary then what should you do? It would be good to find out from residents what they like, where they go, what they like to do, what they’d advise to do & what they wouldn’t do. You do not want to promote the anything that may have a negative reaction.
The creating of an image for a town can be difficult too. Most places have a wide variety of aspects that are well recognised. The creation of a logo can also be devastating as well.
Will the town need to evolve to increase tourism? Possibly it may not need a complete make over but there is no harm in re-decorating some less lived areas.
The whole operation would need complete co-operation and support from residents, otherwise you will be creating an image and impression which will be shattered by the residents if they disagree. Which may cause unpleasantness.
The important part to consider is how would you feel if it was your home town
That’s All For Now