Recently I’ve been observing the behaviour of others on social networks, a lot of people seem to be angry at seeing the same chain letter style images and cheesy quotes. Although people still share or react to them, it is similar on twitter, many will retweet something they have enjoyed reading or something that has outraged them.
Obviously creating content that outrages anyone may not be the best move for your brand, but creating debate can be. What I’ve been wondering is how to encourage an audience to get involved, when you haven’t already got an audience?
What I have been working on is trying to see what people ALREADY share. You want to learn how to do that neat thing? Youtube has many tutorials for that reason. Need to know some advice on local area/activities? try a twitter hashtag of the location or activity and see what others have to say about it.
I’ve been planning some content as part of my current role, trying to integrate what people might search for with what they would share. The difficultly is trying to catch someones attention when you don’t know what they want or even if they want the additional information you want to provide. A lot of brands are getting an audience involved in tailoring their messages (#danceponydance mixer).
Feel free to share any examples of great content in the comments
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